← All work
03 · Case study · POSB digibank

A Senior Mode testers called “easier than the current POSB app”.

Senior Mode is a concept for POSB digibank that turns the everyday app into a calm, guided, one-task-per-screen experience for Singapore's fast-growing senior population. It's built around how older users actually learn interfaces.

My role
Lead designer for every screen, the design system, mental-model strategy and home testing
Team
3 designers
Timeline
16 weeks · 2024
Type
Concept · Singapore Polytechnic UX & Digital Product Design
Methods
Survey, focus group, content audit, card sorting, in-home usability testing
Launch ad: a smiling senior woman holds up her phone showing Senior Mode. Headline: Discover the new Senior Mode. A new mobile banking experience for seniors that is simple and focused.
The Senior Mode launch campaign
The 30-second version
Problem

Banking apps are built for the young. POSB's existing "Simple Mode" is hidden under "Smart Shortcuts" and barely changes the experience, so seniors still lean on family to check their own money.

What I did

I designed every screen of Senior Mode from scratch, on a design system I built from POSB's own brand guidelines. I mapped the mental models seniors bank with, designed around them, and tested them in people's homes.

Result

A high-fidelity prototype tested at home with 5 users aged 45–60, plus a launch campaign and a plan to measure success after launch.

How might we

"How might we help seniors bank on their own with confidence, by matching the mental models they already trust instead of asking them to learn new ones?"

01 · The opportunity

Seniors weren’t afraid of the app. They were afraid of losing their money in it.

The outcome we were after

Help seniors bank on their own, without calling family every time.

Job · Checking money

When I want to check my money, I want to see it the way my passbook shows it, so I can trust nothing changed without me.

  • A digital passbook with Next, not scrolling
  • Four fixed actions on one home screen
Job · Sending money

When I send money, I want one step at a time, so I don’t press the wrong thing and lose it.

  • One task per screen
  • A confirmation before anything changes
  • Raised buttons that look pressable
Job · Staying safe

When I worry about scams, I want to lock my cards while I sleep, so I can rest easy.

  • Card lock from 10 PM to 7 AM
  • Voice Assist and four languages for low vision and second-language users

What I left out: the “Banking Together” family mode. It came out of the same research, but MoSCoW put it after the core tasks, so it’s first on the roadmap.

Jobs framed from our research. Each arrow is a bet we designed.

02 · The problem

Seniors aren't afraid of learning technology. They're afraid of losing their money while they learn it.

Singapore will have around 900,000 residents aged 65 and above by 2030, and more of them are banking online every year. Yet digital banking is designed for tech-savvy users. Many seniors rely on children to update their passbook or check a balance, and age-related changes in vision, hearing, memory and dexterity make dense apps hard to use and scams harder to spot.

900k
Singaporeans projected to be 65+ by 2030
56.7
Average Flesch reading score of POSB forms and articles, below the 70+ recommended for older readers
90%
of survey respondents bank with DBS/POSB, so it was the right place to start
Existing POSB Simple Mode screen
Before · existing "Simple Mode"

Hidden behind "Smart Shortcuts". It only removes items. Layout, density and wording stay the same, so the experience barely changes.

New Senior Mode home screen
After · Senior Mode

Chosen at login, not buried. One greeting, one question ("I want to…") and four large, labelled actions. Nothing to scroll, nothing hidden.

03 · Research

We looked at the market, the people and POSB itself before drawing a single screen.

Desk research

Benchmarked senior-focused finance products like Charlie, City Savings Bank and Trust Bank for patterns in simplicity, security and voice control.

Survey · 22 responses

Built with a lean survey canvas. Top tasks: deposits, withdrawals and transfers. 82% bank at least weekly.

Focus group · 3 people

Adult children who act as "tech support" for their parents. They see seniors struggle every week.

Content audit

Inventoried the app, ATMs, teller screens and the physical passbook, and scored readability with the Flesch test.

What we learned
1
Seniors memorise layouts. They don't explore.

Navigation is learned by position, not discovered. Any change sends them into "panic mode", and scrolling hides things they've memorised.

2
Fear of losing money outweighs convenience.

Every screen has to signal trust and safety, and confirm before anything changes.

3
They want a human in the loop.

Help from family or a teller feels safer than any tooltip, so the app has to guide like a person would.

4
English isn't everyone's first language.

Banking jargon in a second language doubles the effort of every task.

The insight that shaped everything

"Match the mental model seniors already have, instead of asking them to build a new one."

04 · From scope to screens

We turned research into a value proposition canvas and two feature hypotheses, ranked ideas with MoSCoW, then card-sorted a stripped-back site map: one home screen, four features, nothing nested more than one level deep. Lo-fi wireframes tested the flow before any visual design.

Lo-fi wireframes of every Senior Mode flow
Lo-fi wireframes: login, home, language, account balance, card services and voice assist.

05 · The design system

I built Senior Mode on POSB's own brand, then rebuilt every component around how seniors think.

Starting from POSB's existing guidelines kept it unmistakably POSB, and familiar to the seniors who already trust it. On top of that I defined an accessible component set where every rule traces back to a mental model from our research.

Typeface
Aa
Raleway

POSB's brand typeface, kept for recognition. Every action label is set at a minimum of 24 px.

Colour
POSB navy
Headers · nav · key actions
Action blue
Primary buttons
POSB orange
Active tab · voice assist on
Deposit green
Money in
Core component · the senior button
Default: raised, like a physical key
Pressed: sinks, clicks and buzzes
357 × 70 px touch target, well above the 44 px minimum
24 px Raleway labels. Words, never icon-only
Sound + haptic feedback on every press
Every rule maps to a mental model
Raised, pressable buttons← Physical keys on ATMs and radios: seniors trust what looks touchable
"Next" instead of scrolling← Turning passbook pages, and layouts that stay where they were memorised
Fixed home with four actions← Navigation by memory, not by exploring
A confirmation for every change← A teller double-checking with you before acting

Design decisions

Senior Mode home screen
Decision 01 · Home
One screen, four big buttons, zero scrolling.

Because seniors memorise position, every action is visible at first glance and stays in the same place. Buttons are 357 × 70 px with 24 px labels.

Why skeuomorphic, on purpose. Flat design is the modern default, but research shows older adults are drawn to skeuomorphic elements because they read as touchable. Raised buttons that visibly sink, click and buzz behave like the ATM keys seniors already trust, and they won in home testing.

Decision 02 · Account balance
A digital passbook, with "Next" instead of scrolling.

Checking balances is the task seniors do most, and the passbook is the format they trust. The balance sits in a high-contrast header, deposits are marked in green, and transactions come in fixed pages with Prev / Next and month buttons, so nothing disappears off-screen.

Account balance screen
Past transactions screen with month buttons
Language preference screen with four languages
Language change confirmation screen
Decision 03 · Language & voice assist
Bank in your own language, or just listen.

Users can switch between Singapore's four official languages, with a confirmation screen that states exactly what will change. A Voice Assist button on every screen reads instructions aloud in the chosen language for users with low vision.

Decision 04 · Card security
Lock your cards while you sleep.

Scams are seniors' biggest fear. Card Security lets them lock any POSB card daily from 10 PM to 7 AM, when most fraud goes unnoticed. Cards are shown as large, recognisable buttons with their image and last four digits.

Card security screen listing three cards

06 · What had to be true

Three bets the whole design leaned on, checked in people’s homes.

We assumedHow we checkedWhat happened

Seniors trust raised, touchable buttons more than flat modern ones.

Home sessions with 5 participants on real tasks.

Held
Raised buttons helped people see and tap targets accurately.

A fixed layout makes the second visit faster than the first.

Repeat tasks in the same sessions.

Held
People memorised positions, and repeat tasks got easier.

It works for people 65 and over.

Not yet. Our testers were 45 to 60.

Not tested yet
First thing to test next, including seniors without family nearby.

07 · Testing at home

I took the prototype to where people actually bank: their living rooms.

Testing at home, on a phone, with family nearby kept sessions relaxed and honest. No lab, no pressure to perform. My participants were my former boss (60), my parents, and a teammate's parents, aged 45–60. I wasn't just checking usability; I was checking whether the mental models I'd designed around held up in real hands.

5
participants aged 45–60, tested in their own homes
Tasks tested
Send money · check your balance · find past months' transactions · lock a card · change language
What I was testing
Memorised layouts, passbook-style paging, and raised buttons versus flat ones.
What I found, and what I did about it
1Raised buttons helped participants see and tap targets accurately.→ I kept skeuomorphic depth as the core of the button component, so every tappable element looks pressable. This was the clearest evidence for choosing it over flat design.
2Participants memorised where things were, and repeat tasks got easier because each screen stayed simple.→ This confirmed the core mental model. I locked the layout: the four home actions never move, nothing scrolls, and each screen holds one task, so the second visit is faster than the first.
"This looks easier than the current POSB app."
Testing participant, said out loud during an in-home session
08 · Outcome & launch plan

A tested prototype, and a campaign ready to launch it.

Login screen with a Default / Senior mode toggle
Senior Mode home screen with four large labelled buttons
Account balance shown as a digital passbook

09 · How we’ll know it works

The two metrics I’d hold the launch to, plus what would prove the outcome.

Measures · early signals follow Google’s HEART framework
Early signals
Task success

Completion rate for checking transaction history, six months after launch

Adoption

Share of Senior Mode users who turn on Voice Assist

Adoption

Share of seniors who pick Senior Mode at login

Business results
Happiness

Fewer seniors saying they need family to do basic banking (follow-up survey)

Roadmap
Now

A tested high-fidelity prototype and a launch campaign.

Next

Test with users aged 65 and over, and with seniors who live alone.

Later

Build “Banking Together”, so family can help without taking over.

10 · What I learned

Designing for seniors is designing for psychology as much as for eyesight. Respecting existing mental models beats inventing better ones.

→

Familiar beats fashionable. Choosing skeuomorphic buttons over the flat-design default was a deliberate call, and home testing backed it. For this audience, looking touchable matters more than looking modern.